Wellhome Campaign

For our sub-brand project we also had to shoot a campaign and create posters for in-store promotion. We decided to make the pictures look like amateur shots by using a home environment setting, an analogue style filter and a polaroid layout. This composition got the name “boyfriend style”. Here you can see one of the results, featuring my classmate. 😉

Please note, that our sub-brand is fictional and was created for the well-known brand “American Apparel” during a school project. Therefore it says “by American Apparel” but we did NOT work with this company.